It was clear that the infographic needed to be broken up into four sections to represent each “M”. The colour palette uses a dark background against the four lightest colour tones for maximum contrast, and to capture the bright excitement around this investment opportunity. One key colour is used for each category to help group and emphasise the data within.

We wanted to move away from heavy use of traditional bar graphs or pie charts, so simple illustrations were developed alongside typography to tell the story visually and to clearly present the key takeaways. The graphics are purposefully simple to ensure the data can be easily understood at a glance and puts emphasis on the numbers.

The static infographic developed into an animated video to be used on the Schroders website and social media. The content was storyboarded and broken down into smaller bite-sized frames, with an animation style that lends itself to the data building and illustrations developing, taking the viewer along the journey of this story.