Global Transformation Range
Schroders is a global investment manager with 38 locations across Europe, the Americas, Asia, the Middle East and Africa.
In late 2019, Schroders released its Global Transformation Range – a new suite of thematic funds giving exposure to powerful themes that are transforming our planet, such as climate change, disruption, healthcare innovation and energy transition. These funds invest in companies with the initiative to innovate and address the imbalances in our world, creating a wealth of investment opportunities.
Capabilities
Campaign Design, Digital Design, Illustration, Editorial Design, Print Design
Sector
Financial Services, Corporate
Awards
Schroders’ Global Transformation Range wins ‘Marketing Campaign of the Year’ at The Asset Management Awards 2021
We worked closely with Schroders’ Global Strategic Initiatives team and the Head of Product Marketing, to develop a visual identity for the campaign that could be rolled out across various marketing collateral, including both digital and print adverts, brochures, fund profiles, and video content.
Generally, our corporate marketing material is aimed towards institutional investors or financial advisors, whereas this content was also for retail consumers. The look and feel needed to communicate with this wider audience, which saw us pushing the brand, and including a variety of visual elements – colour, imagery, illustration, photography, icons, pull quotes, statistics and diagrams – to create a more engaging and friendly design, that would connect on a more emotional level.
“We live in an era of information overload, and yet also at a time when communication of what matters most remains crucial. The Creative team at Schroders has successfully solved this by delivering consistent content that is attractive, succinct and emotionally resonant with our target audiences.”
— Global Head of Investment
“It’s been a game changer! The creative team’s sophisticated design and illustrations really helped to bring the content to life – everyone loves them and we’ve had many teams across our global offices asking for them.”
— Senior Marketing Executive
“The creative team took the time to really understand the brief and what we wanted from the project. They were proactive in communicating their ideas with me and my team, and took the time to explain their thought process. This is important, so all parties understand the direction taken and that expectations are managed. During the project, because we had never done something like this before, there were a lot of iterations we had to go through, but the Creative team were very accommodating and flexible. We are creating more and more new materials within Marketing so the team’s creativity, collaboration and quality of work is highly valued.”
— Head of Product Marketing
This project started at Schroders in 2019 and is still ongoing as new thematic funds are released. I was responsible for developing the campaign’s visual identity, illustration style, photography style, and brochures. This set the tone for the additional marketing material, worked on by other designers in the Creative Studio team.
Selected work
The Four “M”s
Moving to Mars
NLC Rebrand
Schroders TV