The Creative Studio team at Schroders worked closely with the Marketing team to develop a script that would be suitable for video format. We needed to strike the right balance between engaging content that felt relatable and light-hearted through personal stories, and the more serious educational content which explained what zero net carbon means and the importance of this positive change.

We interviewed four employees and continually cut between speakers to retain energy and keep the viewer engaged. The various coloured backgrounds are in line with Schroders’ brand colours and were chosen to add vibrancy. Some bloopers were included to lighten up the video and share an upbeat yet still aspirational energy towards the idea of ‘shaping the future’.